ANDA BARUT COLLECTION · TÜRKİYE
Wellness Worldwide created and delivered a multi-day wellness programme for Anda Barut Collection, bringing Olympic medallists, world champions, former Strictly Come Dancing professional dancers, influencers, nutrition expertise and invited media into the guest experience.
The Overview
Wellness Worldwide partnered with Anda Barut Collection to create an ambitious programme of movement, fitness, recovery, dance, nutrition and wellbeing experiences within the resort. Set within a luxury hotel of more than 500 bedrooms, the activation demonstrated how world-class talent and carefully curated wellness programming could become a meaningful part of the guest stay. Guests were invited to run, walk, swim, row, dance, stretch and take part in fitness sessions led by some of Britain’s most recognisable Olympians, world champions and professional dancers. The programme also included influencer content creation, journalist interviews and a food and nutrition element delivered in partnership with FORM Nutrition.
The Opportunity
Anda Barut Collection offered the scale, facilities and destination setting to create a wellness activation with wide guest appeal. The programme needed to work across a large resort while still feeling personal, accessible and engaging — making effective use of the pools and Mediterranean setting, bringing world-class talent naturally into the hotel experience, creating memorable participation, supporting the hotel’s premium positioning, generating strong content and media opportunities, and being professionally managed from concept through on-site delivery.
The Wellness Worldwide Approach
Wellness Worldwide created a varied, multi-discipline programme rather than a traditional fitness schedule. It combined running, walking, circuits, swimming, rowing, dance, stretching, yoga, breathwork, sound bathing, nutrition, recovery and wellbeing. Each activity was led by someone with genuine expertise and credibility in their field. The focus was not simply on celebrity appearances: athletes and professional dancers actively led sessions, interacted with guests and helped create an inclusive and inspiring experience throughout the resort.
The Guest Programme
Running with Paula Radcliffe
Guests had the opportunity to run with Paula Radcliffe, gaining insight and encouragement from one of the world’s greatest distance runners. The welcoming, accessible sessions let guests experience the motivation of running alongside an athlete who competed at the highest level. Walking and circuit sessions were led by Olympic medallists and world champions Jamie Baulch, Jessica Ennis-Hill, Colin Jackson, Denise Lewis, Daley Thompson and Max Whitlock — bringing together movement, fitness and personal interaction in a relaxed resort environment.
Swimming and Rowing
Becky Adlington led swimming technique sessions that gave guests the opportunity to improve confidence and ability in the water, bringing Olympic-level expertise into an approachable hotel setting. Olympic medallist rowers Vicky Thornley and Ric Egington led rowing experiences on the Mediterranean Sea — a distinctive combination of expert guidance, outdoor activity and the natural beauty of the resort’s coastal location.
Stretching, Yoga, Breathwork and Dance
Leon Taylor led stretching, yoga and breathwork sessions focused on mobility, recovery and calm, balancing the programme’s more physically active elements. Former Strictly Come Dancing professional dancers James Jordan, Ola Jordan and Ian Waite brought a lively, social dimension through dance sessions that encouraged guests to move, participate and enjoy the experience together — broadening the programme beyond traditional sport and fitness.
Nutrition with FORM Nutrition
Chef Chris Baber led the food and nutrition element in partnership with FORM Nutrition, creating delicious protein shakes and energy snacks designed to complement the movement and wellbeing programme. Guests experienced nutrition in an accessible, enjoyable way — connecting what they ate and drank with activity, energy and recovery. The partnership was integrated naturally into the guest experience rather than presented as a separate product display.
Influencer and Media Engagement
Wellness Worldwide invited Harry Aikines-Aryeetey, Andrea McLean, AJ Pritchard and Curtis Pritchard to experience the programme alongside hotel guests, share authentic content and communicate the activation’s energy and variety. Invited journalists interviewed influencers, athletes and participating guests, creating editorial opportunities around the hotel, world-class talent, guest activities, the destination, fitness, movement, recovery, nutrition, wellbeing and the Wellness Worldwide concept.
World-Class Talent
Olympic and sporting talent included Becky Adlington, Jamie Baulch, Ric Egington, Jessica Ennis-Hill, Colin Jackson, Denise Lewis, Paula Radcliffe, Daley Thompson, Leon Taylor, Vicky Thornley and Max Whitlock. Professional dance talent included James Jordan, Ola Jordan and Ian Waite. Food and nutrition was led by Chris Baber in partnership with FORM Nutrition.
What Wellness Worldwide Delivered
Wellness Worldwide managed programme creation, talent curation, athlete and dancer coordination, influencer invitations and management, brand-partner integration, activity planning, guest experience development, on-site coordination, filming and content opportunities. This brought the different elements together as one cohesive hotel experience rather than a collection of unrelated activities.
At a Glance
Location: Anda Barut Collection, Türkiye · Project type: Luxury hotel wellness activation · Setting: 500+ bedroom luxury resort · Format: Multi-day guest programme · Talent: Olympic champions, world champions, medallists and former Strictly Come Dancing professional dancers · Activities: Running, walking, circuits, swimming, rowing, dance, stretching, yoga and breathwork · Nutrition partner: FORM Nutrition · Nutrition lead: Chris Baber · Additional elements: Influencer content creation, invited journalists and media interviews · Delivery: Concept, talent curation, programme development, media engagement and on-site management.
Anda Barut Collection demonstrates Wellness Worldwide’s ability to create and deliver an ambitious wellness activation at scale, combining world-class talent, guest participation, luxury hospitality, nutrition, influencer content and media engagement within one complete resort experience.